That's Anthropologie (-ie) project, not Anthropology. For a class I just finished as part of my MBA program at Sac State, my team conducted a brand audit on Anthropologie stores. I thought I'd post a blog entry about it, especially since quite a few of my friends on Facebook took the quick survey we created. We ended up with 123 responses. The survey was just a quick one set up on Google Docs to assess brand awareness, and is not statistically significant (just interesting).
[UPDATE: if you're looking for the official Anthropologie Blog or blogs about Anthropologie, see here]
Results and my commentary after the cut...
