Brian Kameoka's blog

Anthropologie Blog

I noticed that Urban Outfitters recently relaunched their blog and it reminded me that my Anthropologie blog post from earlier this year has continued to see a lot of traffic.  There seems to be a lot of interest in searches for "Anthropologie Blog" and Google has served up my post.

Actually, I think what people are searching for is The Anthropologist, which is technically the official Anthropologie Blog though the company doesn't call it that.  Instead, this blog is a very subtle branding play - creating an online home for inspiration, just as the Anthropologie stores strive to inspire with their store experience.  The blog launched with three creative artists: Scottish photographer David Eustace, filmmaker-photographer Andrew Zuckerman and Oscar Award winning director Jane Campion (The Piano).  Currently the blog features photographer Phillip Toledano.

Anthropologie blogs are quite a phenomenon, with many, many loyal customers taking to the web to blog all about their favorite store.  Here are a few of the most prominent blogs:

 Anthropologie Girl  |  Anthroholic  |  Effortless Anthropologie
 Breakfast at Anthropologie  |  The British Anthropologist
 Craving Anthropologie  |  Anthropologie Addict
 Anthropologie Treasurebox  |  Anthropologie on Twitter

Anthropologie Project

That's Anthropologie (-ie) project, not Anthropology.  For a class I just finished as part of my MBA program at Sac State, my team conducted a brand audit on Anthropologie stores.  I thought I'd post a blog entry about it, especially since quite a few of my friends on Facebook took the quick survey we created.  We ended up with 123 responses.  The survey was just a quick one set up on Google Docs to assess brand awareness, and is not statistically significant (just interesting). 

[UPDATE: if you're looking for the official Anthropologie Blog or blogs about Anthropologie, see here]

Results and my commentary after the cut...